Find out the answer and so much more as Sheroian Associates unveils our latest epic: a new 60-second animated commercial for client Lake Erie Transit. “Everybody rides the B-U-S” reunites the team that created the award-winning Woodhaven Log& Lumber video that went all the way to the National ADDY Awards … Read More
Author Archives: Sheroian
NEVER UNDERESTIMATE THE VALUE OF TRUST
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Sheroian just delivered valve catalogs and sell sheets to Alkon Corporation, a buzzing hive of fitting and valve production in Fremont, Ohio. They’ve been upgrading their sales literature – and their sales – since they teamed up with Sheroian.
Several years ago, after seeing our work for another industrial client, … Read More
CAUTION: NEW BUSINESS SO BRIGHT, YOU’LL WANT TO WEAR SHADES.
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We are amped! Not just because the warmer weather is here (to stay, we hope, but we’re not laying any bets). Mostly because our irons in the fire are becoming terrific new clients, and they run the gamut.
CTeL Innovations joined SA this year. It’s a wholly owned subsidiary of … Read More
2013 OFF TO A SUNNY START (IF YOU DON’T COUNT THE WEATHER).
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Mother Nature has kept a lot of folks hunkered down or shoveling out for the past few months. Hope you haven’t been among them. Meanwhile, we’ve been busy little bees and we’re happy to share the buzz!
Our deep experience in marketing metalworking manufacturers is serving us well. We were
… Read MoreIMTS 2012
We recently returned from the International Manufacturing Technology Show in Chicago. Not only did the show give us an opportunity to mingle with several of our clients, it showed us that the marketing materials we’re providing them can stand toe-to-toe against the “big boys” with mega marketing budgets. We also … Read More
LYDIA’S GATE
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We were thrilled to be able to create the logo for Lydia’s Gate, a faith-based emergency shelter in Northern Michigan that provides housing for adults and families who are temporarily without a place to stay. The shelter is funded strictly by donations and plans to open in July.
… Read More
WE’RE GOING TO NATIONALS!
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The WoodHaven “A Log Home Among Castles” animated YouTube video received a Silver ADDY at the District 5 competition that was held last week.  Now, it’s off to Austin, Texas for the AAF National Competition which is held in June. Keep your fingers crossed …
SILVER, GOLD AND JUDGE’S CHOICE
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2012 ADDY Awards
In addition to a Silver ADDY for the Somerset Group logo, the Advertising Club of Toledo awarded Sheroian Associates a Gold ADDY and Judge’s Choice award for the WoodHaven “Ole’s Dream” animated video. It’s wonderful clients and their continued confidence that allows us to create … Read More
IT’S SMART! IT’S FRESH!
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A recent ad for men’s grooming products put it succinctly in its headline:
“Men, look like you give a damn.”
Businesses need to spruce up periodically, too. You have to keep things fresh to keep customers intrigued. Let the world know who you are today. That you’re growing with the … Read More
WHY BRAND IS SO IMPORTANT TODAY
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A Strong Brand:
– enables you to better match your capabilities, services and products with your customers
– enables you to consistently sell your products
– allows you to control price because of your perceived value
– helps you stand out from the competition and competitor brands
– is more … Read More