We have been working on brand strategy and marketing for northern Michigan-basedÂ WoodHaven Log & Lumber for 8 years. But when they casually mentioned an out-of-the-ordinary customer, we saw an opportunity to share WoodHavenâ€™s unusual story â€“Â not through typical avenues using photography of beautiful log homes and poetic waxingÂ about rustic timbers â€“ but through humor and the viral potential of the internet.
The idea for a viral video came out of a conversation about a customer who foundÂ WoodHaven on the internet and came all the way from Denmark to inspect and purchaseÂ the products. We thought that was a story worth sharing.
So our creative team went into action and crafted a humorous narrative retelling theÂ story through animation. The result is â€śLog Siding: A Log Home Among Castlesâ€ťÂ â€“ a 2-1/2 minute animated video created specifically for YouTube. The video isÂ peppered with comedic moments but still conveys a few key marketing messages. http://www.youtube.com/watch?v=2lmTdvyB_0o
The video fits right into WoodHavenâ€™s brand strategy. Choosing log siding for a home isÂ a very personal process. WoodHaven is a friendly, folksy company and they build strongÂ personal relationships with their customers: enough to cross an ocean for just the rightÂ products.