Mother Nature has kept a lot of folks hunkered down or shoveling out for the past few months. Hope you haven’t been among them. Meanwhile, we’ve been busy little bees and we’re happy to share the buzz!
Our deep experience in marketing metalworking manufacturers is serving us well. We were asked to create a new e-commerce site for Huot Manufacturing Company in 4th Quarter 2012. Huot (that’s hyoo’-ӛtt) is a quality, full-service sheet metal fabrication company specializing in the manufacture of large to small cabinets, frames, panels, doors and specialized metal enclosures. Most often used for safe storage and transport of cutting tools and toolholders, Huot stock and custom metal cabinets protect significant investments for machining and production shops. The new Huot e-commerce capabilities, scheduled to go live early March, will go a long way to reinforce their strong brand in markets throughout the U.S. and Western Europe.
In January, we also began working with Smiley Technologies, Inc. (STI), developing a new trade show booth and collateral. Our work with banking clients – so many we’ve lost count – goes back nearly three decades. STI specializes in next-generation banking software and human solutions for community banks. At the core of its services is its flagship software, SIBanking. It’s a new single-source system that eliminates problems caused by “zombie software,” non-native programs from various sources stitched onto the original “body” as new banking services are added. STI is focused on community banks in Indiana, Michigan and Ohio with $200MM to $2B in assets.
In February, Star Hydraulics joined the fold. Star’s products are used in everything from submarines and oil drilling to mining equipment and lift vans for the disabled. We will be helping them with updating their brand and producing new sell sheets and catalogs.
Also in early February, we began working with Sunset Retirement Communities. We’ll be developing their new web site and supporting that with a strategically targeted print campaign, realigning their branding to reflect its amazing offerings. Sunset Retirement Communities is a not-for-profit, long-term care provider with several locations in theToledo area. Their senior living options span the spectrum – independent and assisted living to memory support and palliative care – informed by a unique heritage of nearly 150 years.
All in all, it’s been a phenomenally successful four months. We certainly hope it’s been as good for you. As spring approaches, we’re planning to be out there, spreading our promotional pollen. Meanwhile, Like us on Facebook. And if you know of a company that needs sound, strategic marketing with great creative, … (yeah, you know what’s coming) … give us a buzz.
On Thursday, February 24, 2011, the Advertising Club of Toledo honored us with a Silver and Bronze ADDY Award during their annual program.