Crisis Communication Process
Your organizationâ€™s reputation is your most valuable asset. When unfortunate situations arise, ineffectively launching into â€ścrisis modeâ€ť without a carefully-considered plan of action could prove devastating to your reputation and your bottom line. You donâ€™t want to be the company remembered for not responding to the tragic oil spill or publicly addressing tainted pain medication. You want to be remembered for responding quickly, being forthright and doing everything possible to make amends.
Crisis situations come in many forms fromÂ an alleged criminal act, production mistake,Â environmental snafu or devastating personalÂ tragedy. And defending a public challengeÂ to your companyâ€™s reputation is a delicateÂ balancing act. Our team of cool-headed,Â rational-thinking professionals will offerÂ expert counsel in proactively preparingÂ a crisis communication plan of action, orÂ assisting you with an effective responseÂ during an unfortunate situation.
With years of experience in crafting publicÂ relations messages, our communicationsÂ professionals will take a sobering look at a wide variety of potentially damagingÂ situations for your company and formulateÂ a response to your internal and externalÂ audiences. By preparing a step-by-step plan,Â your key management team will be able toÂ respond quickly, efficiently and effectivelyÂ in a structured manner for consistentÂ public communication of your solutionÂ to the situation.
Preparing the Plan:
â€˘ Gather theÂ Communications Team
â€˘ Identifying Crisis Situations
â€˘ Developing the Messages
â€˘ Managing CommunicationsÂ (Monitor & Respond)
â€˘ Putting a Plan into Practice
Technology makes todayâ€™s news immediate.Â Our professionals will prepare you for harnessing technology to your advantage asÂ an effective communications tool, in additionÂ to teaching you how and when to respond toÂ negative or untrue comments.
Learn How to Control the Message
Of course, one of the best ways to addressÂ crisis situations is to avoid them in the first place. To do that, we train our clients in half-dayÂ sessions designed to help people understand what the media wants and needs to know, andÂ how to avoid falling into traps that can make bad press even worse.