Social Media Process
In the last several years, social media has exploded as a marketing, public relations and relationship building tactic. In todayâ€™s world, it is paramount that you connect with your customer base on several levels, including a more personal social one. Facebook, Twitter, LinkedIn, YouTube, MySpace and Wikipedia have become widely-used terms that everyone hasÂ heard, even if they donâ€™t have a clue what they are or how they work. Positioning yourself on at least one of these social media applications has become necessary for your validity as a business; much like having a Web site was in 1998.
Hereâ€™s how we approach social media forÂ our clients. This will help to outline theÂ strategy for determining which outlets,Â the process behind the tactics, the flow ofÂ information and how it all comes togetherÂ to benefit the client with results.
After a fact-finding conversation with you,Â we take a look at your type of business,Â customer demographics and currentÂ marketing tactics. We determine which ofÂ the various social media outlets makes theÂ most sense.
â€˘ Funeral Home doesnâ€™t belong on YouTube,Â but might make sense on LinkedIn.
â€˘ Budget Retailer of pet clothing &Â accessories doesnâ€™t belong on Wikipedia,Â but might make sense on Facebook.
â€˘ A local, gourmet specialty items bakeryÂ probably doesnâ€™t belong on MySpace, butÂ should take a serious look at Twitter.
…it is paramount that you connect with your customer base on several levels…
What Do You Have to Say?
Upon determining what type of tacticÂ makes sense, we determine what you haveÂ to say. Do you have unique insight into aÂ topic or serve as a trusted resource with aÂ treasure trove of information and dozensÂ of articles written to your credit? Do youÂ have daily specials, contests and lots ofÂ casual, no-nonsense customers who enjoyÂ your product? Based on that information,Â we compile a list of categories and topicsÂ that would appeal to your audience with theÂ intent of stimulating interaction.
â€˘ Facebook (specialty retailer) â€” SampleÂ categories: Products, Corporate Responsibility,Â Lifestyle, Practical Application,Â News/Promos, Fun Posts/Links
â€˘ Wikipedia (manufacturing business) â€”Â Company History, Products, Competitors,Â Published Technical Articles
â€˘ YouTube (non-profit/cause drivenÂ organization) â€” A video that tells a uniqueÂ story in a different or compelling mannerÂ meant for sharing.
How Often Do We Say It?
Now that weâ€™ve determined who we needÂ to reach and what we have to sayâ€¦ howÂ often do we need to say it? Social media isÂ immediate interaction â€“ thatâ€™s why itâ€™s suchÂ a powerful relationship building tool!Â Based on the methods determined, yourÂ audience and your budget, we put togetherÂ a plan for posting, updating and monitoringÂ your tactics.
â€˘ Quarterly e-mail blast with technicalÂ articles or how-to usage tips.
â€˘ Twice weekly posts with links, photos,Â contests and Facebook specials.
â€˘ One-time viral video released acrossÂ YouTube, MySpace, your company WebÂ site and Facebook.
Did Anyone Hear Us?
The beauty of monitoring social mediaÂ is that itâ€™s electronic-basedâ€¦ each tacticÂ comes with its own set of metrics muchÂ like your Web site. How many followers,Â page views, interactions, open ratesâ€¦ theÂ list goes on. But before we put any of theseÂ tactics to work, we need to determine whatÂ success of your social media investmentÂ looks like. What do you hope to gain fromÂ your efforts beyond â€śmore sales, moreÂ customers or more tweetsâ€ť? Only then canÂ success be measured.Â Whether you say it or we say it seamlesslyÂ on your behalf, social media is aboutÂ reaching people where they live, on theirÂ terms, by their choiceâ€¦ much like meetingÂ your potential mate online, in a bar or at aÂ church social. Social media complementsÂ your current marketing tactics and helpsÂ to bring the sales cycle full circle withoutÂ being sales-driven.
Social media complementsÂ your current marketing tacticsÂ and helps to bring the salesÂ cycle full circle without beingÂ sales-driven.
Itâ€™s time to connect socially with yourÂ customers. We can help.